Vista shares rise 3.5% as Fox sign-up to Movio shows 'proof of life' for analytics

Tue, 11 Jul 2017

By Paul McBeth July 11 (BusinessDesk) - Vista Group International shares climbed 3.5 percent after 20th Century Fox Film became the newest studio customer for its Movio unit in what the Kiwi firm sees as proving the value of the analytics business. The shares climbed 20 cents to $5.95, adding to a 2.7 percent gain so far this year after Auckland-based Vista signed a five-year deal with Fox to license anonymous Movio data. Movio provides marketing data analytics and campaign management software for movie theatres, film distributors and...

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