Why are government agencies using Instagram influencers to advertise their services?

Mon, 28 May 2018

By Sophie Boot May 28 (BusinessDesk) - Instagram - which began as a simple photo-sharing app and was bought by Facebook in 2012 - has become an advertising behemoth. With more than 800 million users worldwide, it's hardly surprising to find Instagram "influencers" earning a living spruiking everything from detox tea (a glorified laxative) to McDonalds. What is more startling is to find otherwise staid government agencies also making use of influencers to get their message across. At a most basic level, Instagram influencers allow com...

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