Apple tests limits for most expensive iPhones

(Image: Apple)

Thu, 07 Sep 2023

By Aaron TilleyApple is testing the limits of how much people will pay for premium iPhones as it tries to drive revenue despite slowing global demand for smartphones.The tech company is expected by analysts to raise prices by as much as $100 (NZ$170) for some updated models of its flagship device when it unveils the iPhone 15 at an annual promotional event set for Tuesday next week. Those new iPhone Pro models are expected to include titanium casing, improved processors and photography features.The move to steer consume...

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