Desperate Chinese property developers resort to bizarre marketing tactics

(Image: Getty)

Thu, 25 Jan 2024

By Rebecca FengChina’s real-estate crisis has dragged down the economy, caused massive layoffs and pushed multibillion-dollar companies to the point of collapse. Economists think it is about to get worse.Sales of newly built homes in China fell 6% last year, returning to a level not seen since 2016, according to China’s statistics bureau. Secondhand home prices in its four wealthiest cities – Beijing, Shanghai, Guangzhou and Shenzhen – declined by between 11% and 14% in December from the year before, according to th...

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