The young are spending up large – then the bills arrive

In the US, spending by households led by Gen Zers and millennials topped US$2.7 trillion (NZ$4.16t) in 2021. (Image: Depositphotos)

The Economist

Sun, 29 Jan 2023

Young people have always perplexed their elders. Today’s youngsters are no different; indeed, they are baffling. They have thin wallets and expensive tastes. They prize convenience and a social conscience. They want shopping to be at once seamless and personal. They crave authenticity while being constantly immersed in an ersatz digital world. As they start spending in earnest, brands are trying to understand what these walking paradoxes want and how they shop. The answers will define the next era of consumerism.Their absolute n...

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