Would-be exporters to India need ‘super-granular’ approach

Tue, 31 Jul 2012

July 31 (BusinessDesk) - New Zealanders seeking export opportunities in India should hunt for small, manageable opportunities at first rather than try to take on the whole market of 1.2 billion people, says the ANZ Bank's chief executive for India, Subhas DeGamia. Speaking to BusinessDesk on a whirlwind tour through New Zealand, the expatriate Wellingtonian who's headed ANZ's Mumbai operation for the last four years calls this approach "super-granularity." "Do your segmentation. Pinpoint your target market to the highest possible level," he s...

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