Z Energy to run multi-brand strategy following Caltex acquisition

By Pattrick Smellie
June 2 (BusinessDesk) - Z Energy says it is committed to running a multi-brand strategy following the acquisition of the Caltex and Challenge! brands from Chevron New Zealand in a $785 million deal announced this morning after details leaked to the Australian market on Friday.
The deal will give Z some 49 percent of the retail petrol station market and will require clearance from the competition regulator, the Commerce Commission, which it hopes to receive by November.
Shares in the company, which also owns a 26 per...
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