Zespri makes Psa resistant Gold3 kiwifruit central to its future

Tue, 16 Feb 2016

By Edwin Mitson Feb. 16 (BusinessDesk) - Zespri International, the kiwifruit marketer and exporter, has put the new Gold3 variety at the centre of its five-year plan and intends to make a major marketing push to cement it as a premium product selling for 20-to-40 percent more than the green or Hayward kiwifruit. The Gold3 fruit is more resistant to the Pseudomonas syringae pv actinadiae bacteria, better known as Psa, and was commercialised by Zespri in 2010. It is marketed internationally under the name of SunGold. Gold volumes are exp...

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