Platinum International Brands P

Investment Objective

To provide capital growth over the long-term by investing in companies around the world with well-recognised consumer brand names (including producers of luxury goods, other consumer durables, as well as food, beverages, household and personal care products, retailers, and financial services). Successful brand management allows a company to earn superior profits from what otherwise might be a commodity. This process entails the creation of an emotional bond between the consumer and the product or product provider which allows the latter to charge a premium price. As such, successful brand owners have a tendency to achieve superior growth and profitability than purveyors of commodities.

*All returns are per annum, after fees and before taxes. Data updated at 1:05am 27 February 2024 (NZT)
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