Vista expands with Odeon into Spain and Portugal

Staff reporters
Fri, 21 Jan 2022

Vista Group says it is extending its relationship with Odeon Cinemas, a move which will see the exhibitor installing Vista's technology in Cinesa cinemas in Spain and Portugal.Cinesa will use Vista's cinema management software, Vista Digital, to reimagine its website and mobile app, Movio's data analytics and marketing solutions, as well as distribution software.A pilot site went live just before Christmas and 42 sites are expected to be installed by the end of this calendar year.Odeon is owned by the world's largest cinema oper...

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