Private equity firm buys Coffee Supreme

Ava Bradley
Thu, 19 May 2022

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Coffee Supreme's CEO, Jesse Newson, is delighted with the acquisition. (Image: Coffee Supreme)
Coffee Supreme's CEO, Jesse Newson, is delighted with the acquisition. (Image: Coffee Supreme)
Ava Bradley
Thu, 19 May 2022
Wellington roastery Coffee Supreme has been bought by locally-owned private equity firm Pioneer Capital, signalling potential growth for the coffee company following a difficult 18 months in the hospitality sector.Supreme’s focus shifted to direct-to-consumer sales in the wake of the pandemic. Prior to the 2021 lockdown, 8% of the company’s revenue came from online and supermarket sales, and by the end of last year, it accounted for 20% of sales, about $25 million annually.Pioneer Capital managing director Randal Barrett said in a s...

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