![The 'authentic' food trend is taking off – will NZ farming keep up?](https://media.businessdesk.co.nz/file/c_fill,h_393,w_700,q_100/GettyImages-146541260.webp)
Nicola Harvey: The 'authentic' food trend is taking off – will NZ farming keep up?
Should NZ's food brand be luxury like Louis Vuitton or fast and cool like Zara? Neither.
![Farm direct won’t fix our food system. Could new retail entrepreneurs?](https://media.businessdesk.co.nz/file/c_fill,h_400,w_600,q_100/Depositphotos_50428367_s-2019.webp)
Nicola Harvey: Farm direct won’t fix our food system. Could new retail entrepreneurs?
Nicola Harvey explores the barriers stopping consumers finding new ways to access high quality food.
![Consumers need to trust green tick labels stand for more than just profit](https://media.businessdesk.co.nz/file/c_fill,h_400,w_600,q_100/produce-nz-fruit-vegetables.webp)
Nicola Harvey: Consumers need to trust green tick labels stand for more than just profit
What’s lacking now, urgently, for NZ's rural sector is one label that stands for full system change – farm driven supply chain transparency.
![Soil is the new cash crop except in carbon-rich New Zealand](https://media.businessdesk.co.nz/file/c_fill,h_400,w_600,q_100/soil-carbon-regeneration-farming-farm-agriculture.webp)
Nicola Harvey: Soil is the new cash crop except in carbon-rich New Zealand
The potential of the soil market is that farmers can keep producing above the surface while cultivating life below.