Software company AoFrio has made key additions and changes to its executive commercial team as part of its business growth and market diversification strategy.
James Rice has been appointed as the chief revenue officer and will join the executive team.
He brings over 25 years of experience in the software industry, with a focus on sales and business management.
Rice previously held a similar role at Orion Health and has also worked in various positions at CSC, iSoFT, and iSOFT.
In his new role, Rice will be responsible for developing and implementing AoFrio's sales strategy through its global sales, implementation, and support functions.
Meanwhile, the company's current chief customer officer, David Burden, will be transitioning to the role of chief business development officer - emerging markets.
Burden has successfully led AoFrio's global sales, marketing, implementation, and support teams since 2021.
AoFrio CEO Greg Balla described these new roles as critical to the company's continued growth.
He highlighted Rice's global sales experience and leadership, as well as Burden's extensive experience in managing business startups in emerging markets.
The company believes that these additions and changes to its executive team will support its core business growth and its strategy to diversify into new market segments.
See more
