Kathryn Munro named Tourism Holdings' new CMO

Tourism Holdings has announced the appointment of Kathryn Munro as its new chief marketing officer, effective immediately.

Munro, who has over 20 years of global marketing and sales leadership experience, previously served as the vice-president of sales and marketing for Tourism Holdings' Canadian business, CanaDream.

She has also held senior marketing and sales roles at a tour operator in the UK and at Ryanair.

Munro will be based in Auckland and will be responsible for overseeing Tourism Holdings' global marketing and sales strategy, brand portfolio, and customer engagement initiatives.