Opinion

Opinion and analysis from Pattrick Smellie, Peter Griffin, David Chaplin and Cameron Bagrie and a top-level group of New Zealand experts, including the BusinessDesk editorial team.
Why luxury needs a wake-up call
Opinion Fashion

Eden Bradfield: Why luxury needs a wake-up call

The focus should be on selling consumers a lifestyle, not just status symbols. 

Eden Bradfield 01 Jul 2025
Opinion sponsored by
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Facebook is no place for risky financial investment offers
Opinion

Maria Slade: Facebook is no place for risky financial investment offers

Misleading ads continue to be thrust in the faces of Mum and Dad investors.

Maria Slade 30 Jun 2025
Money, Money, Money
Opinion

Simon Robertson: Money, Money, Money

Like it or not, everything digital is coming.

Simon Robertson 28 Jun 2025
Can you be an influencer and keep your day job?
Opinion

Rachael Judge: Can you be an influencer and keep your day job?

The more public your role, the more likely it is to reflect on your employer.

Rachael Judge 27 Jun 2025