Aroa comes unstuck thanks to US partnership

A strategy of outsourcing sales may have come unstuck for Aroa Biosurgery. (Image: SUPPLIED))

Wed, 26 Mar 2025

It was a smart way for a cash-poor startup to tackle the all-important US market: outsource sales of a part of your product line-up, which would help save cash while driving quick revenue gains.But for Auckland-based Aroa Biosurgery, this strategy just may have come unstuck.Aroa, which cleverly uses material from sheep gut for wound closure products, teamed up with a US outfit, Tela Bio, to tackle the large US medical supplies market.Near-term prospectsDuring covid a few years back, Tela Bio shares were changing hands at around US$15 (NZ$26.18)...

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