All Blacks to become tourism experience in Viaduct Harbour attraction next year

Jonathan Underhill
Wed, 11 May 2016

By Fiona Rotherham May 12 (BusinessDesk) - NZ Rugby and brand experience company Discovery Partners are planning to open an All Blacks Experience tourism attraction in Auckland’s Viaduct Harbour by late 2017 in a 50:50 joint venture. The immersive, interactive tour will feature the rugby team and help promote New Zealand, said Discovery Partners regional director Chris Atkinson. The experience will be housed on the ground floor of a Wynyard quarter building being built by infrastructure investor Infratil, which will also feature a hote...

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