Briscoe Group downgrades FY guidance after slow December

Rod Duke said December trading was “under anticipated levels”. (Image: Jason Oxenham)

Fri, 10 Jan 2025

A slower-than-expected December has led Briscoe Group to downgrade its profit guidance.In a trading update to the New Zealand Exchange (NZX) on Friday, the group, which owns Briscoes and Rebel Sport stores, said sales in the 48 weeks to Dec 29 were down 0.28% compared with the same period last year.Briscoes’ sales fell 0.29% while Rebel Sport’s were down 0.26%.Briscoe Group managing director Rod Duke said while Christmas trading and Boxing Day promotions improved compared to Black Friday, December trading was still “under anti...

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