British American Tobacco lowers prices for Dunhill Switch cigarettes

The estimated number of daily smokers has declined significantly in NZ. (Image: DepositPhotos)

Thu, 16 Jan 2025

Smokers in New Zealand are accustomed to paying higher prices every year, but one provider appears to have significantly reduced the cost of one of its premium products.The company, British American Tobacco (BAT), didn’t elaborate on its pricing strategy, so whether it’s a commercial play for volume and market share, a repositioning of the particular brand or something else is unclear.BAT sells several brands of cigarettes in NZ, including Benson & Hedges, Winfield, Holiday and Dunhill.An eagle-eyed reader informed BusinessDesk...

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