The new firm cleaning up the mess left by Godfreys' collapse

About Clean has five stores in NZ and 10 in Australia. (Image: BusinessDesk)

Mon, 20 Jan 2025

Mat Crowe was enjoying a day off with his daughter when he heard on the radio that the business he had run for 17 years was on life support. Crowe and everyone else he knew in the business were taken completely by surprise. Just a week prior, he had spent $15,000 on brand-new signage.Crowe, the former franchisee of Godfreys' store in Lower Hutt, was one of several to have his life turned upside-down by the sudden collapse of the Australian parent. Nearly a year on, Crowe is the New Zealand-based director of About Clean, a new comp...

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