Will you participate in the recession?

(Image: Getty)

Wed, 04 Jan 2023

Is there going to be a recession in 2023? That’s, excuse the pun, the million-dollar question. But perhaps a more relevant question is – what should you do about it?I remember having to steer my business through the 2008/09 global financial crisis. It was the first time I had experienced a recession in my adult life, so it was daunting having to do it as a business owner and CEO. Often during economic uncertainty, especially in a recession, companies’ first instinct tends to be to cut marketing, and since my company...

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