Reopening: old mate Aussie sees us with fresh eyes

Reopening: old mate Aussie sees us with fresh eyes
Aussie stereotypes about Kiwis may be shifting post-covid (Image: Getty)
Pattrick Smellie
New research into how New Zealand is perceived by major trading partners suggests strong opportunities for exporters and tourism operators by targeting our biggest market already for both high value goods and tourists: Australia.Conducted by The NZ Story, a promotional agency with funding from six government agencies with international outreach responsibilities, the research highlights that NZ’s traditional ‘tyranny of distance’ problem has been sharpened by the global pandemic.Global supply chain disruption is making customer...

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