CORRECT: How Stuff makes money from its audience: Fairfax outlines digital strategy, competitive advantage

Fri, 04 May 2018

(Corrects 7th paragraph of story that first moved yesterday to show membership split between Stuff and Neighbourly) By Sophie Boot May 3 (BusinessDesk) - Fairfax Media, the Australian parent of New Zealand's Stuff, says the company is focussed on increasing its revenues from selling advertising and audience data, as it closes down the "long tail" of its regional newspapers. In a presentation to a Macquarie Australia conference published to the ASX, Fairfax chief executive Greg Hywood outlined Stuff's financial status and plans for the...

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