Creative agencies ready to embrace AI

AI is helping firms develop their creative thinking. (Image: Getty)

Mon, 08 May 2023

The sudden explosion of artificial intelligence is changing every part of the global economy, as businesses race to implement the new technology, automate tasks and become more efficient. From finance and education to travel and journalism, different sectors are looking to squeeze the most out of the red-hot technology to gain a competitive edge.Even the creative industries are set to experience artificial intelligence (AI) disruption. Hollywood writers, currently on strike, have expressed fears their work could be fed into AI to prod...

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