Billboard space a gift for Māori cultural stories

Haumi's Karl Johnstone said the public displays would be a “powerful tool to communicate”. (Image: JCDecaux)

Fri, 16 Sep 2022

Outdoor advertising giant JCDecaux has joined forces with design studio Haumi to display Māori cultural stories on its nationwide billboards.The global out-of-home business and Māori creative design firm have teamed up to launch Pae Ātea, a new project to showcase New Zealand’s indigenous art, culture and heritage to a mass audience on billboards throughout the country.In what is believed to be a world first, JCD will gift Haumi outdoor media space for at least two years and contribute towards half of the costs of putting together the dis...

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