Facebook ad costs plummet as virus kills marketing spend

Sun, 05 Apr 2020

Advertisers across the industry are seeing revenue disappear as the level-4 alert virus shutdown closes most business and unravels the consumer economy.Bauer Media this week closed its New Zealand magazine publishing business, saying the company didn’t expect advertising levels to ever return to pre-crisis levels.This prompted calls for government to step in to support local media, hamstrung by competition from digital advertising giants like Google and Facebook.But even the online juggernauts have come under advertising pressure.Facebook adsWe...

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