Why Trustpower doesn’t want its retail customers anymore

Trustpower has hometown advantage in Tauranga

Fri, 29 Jan 2021

Once upon a time, Trustpower’s retail electricity customer base was the envy of the ‘big four’ power companies.While it shared the same basic business model as Genesis Energy, Contact Energy, Mercury NZ and Meridian Energy – being both an electricity generator and a retailer – it used to enjoy far greater customer loyalty while charging consistently higher electricity tariffs.Trustpower also tended to fly below the radar, copping less flak during the sector’s habitual outbreaks of reputational self-immolation...

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