Elders comfortable with US response to ‘Just Shorn’ carpet range

Mon, 03 Feb 2014

By Paul McBeth Feb. 3 (BusinessDesk) - Elders Rural Holdings, the rural services firm, is happy with the way its ‘Just Shorn’ brand is tracking in the US, and plans to roll-out the wool carpet range across the Tasman next month. The ‘Just Shorn’ carpet brand is a partnership between subsidiary Elders Primary Wool, carpet-maker Godfrey Hirst and US-based CCA Global to target affluent consumers in the world’s biggest economy, who were largely insulated from the recession. The carpets are being sold in 550 stores across the US and Elders will l...

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