Cow cuddling gives farms boost amid dropping dairy prices

(Image: WSJ)

Sun, 23 Nov 2025

By Kyle MelnickDonald Scherber bought a Minnesota dairy farm in 1958. His son, John, bought it from him in 1995 and will probably pass it down to his children.For decades, the family has made a living selling the milk of their dairy cows. But recently, Scherber’s Morningstar Dairy has become known in the Minneapolis area for another business: cow cuddling.Donald Scherber’s grandchildren, Quinci Schmidt and Caleb Scherber, created the side business as a fun revenue source, charging visitors to cuddle their calves for 30 minutes at a time, while...

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