Eroad's five year target: doubling unit sales

By Paul McBeth | Fri, 22 Nov 2019


Eroad took nine years to sell 100,000 of its telematics units and chief executive Steven Newman reckons the firm can more than double that in the next five.Twenty-eight American and Australasian telematics firms have each sold more than 100,000 units, taking on average 12 years to get there. Of the 13 that went on to hit 250,000, the average time for the next 150,000 was another 3.2 years.Eroad is firmly focused on hitting the 250,000 milestone, and Newman said there are tailwinds behind the business in its three markets – New Zealand, Australi...