Heartland challenges big banks with digital mortgage product

Heartland challenges big banks with digital mortgage product
Jenny Ruth
Heartland Group Holdings has launched a full-on challenge to the mainstream banks by taking aim at the most competitive part of banking: the mortgage market.In what Heartland chief executive Jeff Greenslade is calling a "pilot" programme, the banking subsidiary is offering to lend an unspecified amount at lower interest rates than anybody else in the market.Greenslade wouldn’t say how much Heartland has committed to the experiment. He rejects the idea that it's a bet but won't say whether the bank will cover its costs.Borrowers face no fees and...

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