HealthNow to rapidly shut down buy now, pay later service

Founder Steven Zinsli said he believes the company's B2B offering will have a broader positive impact.

Fri, 18 Aug 2023

HealthNow, a startup that aims to improve access to healthcare, has had to pull one of its first products: buy now, pay later for healthcare.The company sent out an email on Aug 15 stating that the service would end on Aug 20.It said the product is “no longer in alignment with the wider mission of HealthNow and unfortunately the economics have lead [sic] to a lack of sustainability”.Why it had to endFounder and chief executive Steven Zinsli told BusinessDesk that the decision to shut down the product was not done lightly, and he was...

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