The Wall Street Journal

The alcohol industry is hooked on its heaviest drinkers

The alcohol industry is hooked on its heaviest drinkers
People often under-report their consumption so it's hard to pinpoint how much they drink. (Image: 123rf)
The Wall Street Journal
By Laura CooperMost ads for liquor or beer include a reminder to “drink responsibly”. Still, the alcohol industry depends on people who drink more than public-health officials say is safe.A fifth of adults account for an estimated 90% of alcohol sales volumes in the US, according to an analysis published in 2023 by equity research firm Bernstein.  “Heavier drinkers are obviously where the money is,” said Philip Cook, a professor emeritus at Duke University in Durham, North Carolina, whose 2007 book, Paying the Tab,...

More Health

Solar-powered hospitals possible
Health

Solar-powered hospitals possible

Sunlight may be more than disinfectant.

Southern Cross pays record 3.8 million claims
Law & Regulation

Southern Cross pays record 3.8 million claims

Rising demand and more frequent claims push up costs, directly impacting premiums.

John Anthony 30 Sep 2025
Fisher & Paykel Healthcare shares dip on new tariff fears
Markets

Fisher & Paykel Healthcare shares dip on new tariff fears

US Department of Commerce launched a “Section 232” on medical products.

Gregor Thompson 25 Sep 2025
NZer creates world's first waste-free drink
Retail

NZer creates world's first waste-free drink

They are tiny, concentrated balls of flavours and vitamins which dissolve in liquid.