Air NZ to tweak 'cattle class', use machine-learning to target individualised fares

Air NZ to tweak 'cattle class', use machine-learning to target individualised fares
Pattrick Smellie
By Pattrick Smellie May 27 (BusinessDesk) - Air New Zealand is planning what amounts to a fourth choice of seat on its long haul flights, which will fit between the traditional economy seat and its Premium Economy product. While it doesn't yet have a name - Economy-Comfort and Economy-Plus are in the mix according to chief revenue officer Cam Wallace - the new class of economy seat will be at the front of the economy cabin, have slightly more legroom, offer more Airpoints, have a seat that differs from a normal economy seat and will, pres...

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