USG Boral used 'wrong' business model in tightly controlled market

Thin product, thin margins for the plasterboard business (Image: Deposit Photos)

Sat, 07 Aug 2021

Industry players say USG Boral pulled the pin on its New Zealand business because of a flawed model, rather than any direct pressure by the dominant player in the plasterboard market, Fletcher Building-owned Winstone Wallboards.Māngere-based USG Boral, which imports Sheetrock plasterboard and other building products including ceiling acoustic tiles, cornice and roofing board for the trade, confirmed it will close its doors in November with the loss of 45 jobs through its Auckland, Christchurch and Wellington locations. Tony Charnock, USG B...

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