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Lack of awareness stalls Kogan Mobile’s NZ growth

Henry Burrell
Mon, 26 Jul 2021's director of strategy Ross Metherell (Image: Supplied)
Henry Burrell
Mon, 26 Jul 2021
Mobile operator Kogan Mobile says a lack of consumer awareness of cheaper mobile options is the main barrier to its growth in New Zealand. Kogan Mobile launched in NZ in September 2019. At the time, founder Ruslan Kogan told media the service would “set a new standard for what Kiwis demand from mobile prepay providers”.When asked what Kogan Mobile’s biggest barrier to growth in NZ was, Ross Metherell, director of strategy at, had a one-word answer: “Awareness.”  Kogan Mobile is a mobil...

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