Brand unawareness: how the FMA flies under the regulatory radar

(Image: Getty)

Wed, 04 Dec 2024

The Financial Markets Authority, according to the FMA, registers in the consciousness of fewer than one in three New Zealanders (27% to be exact).Only Te Ara Ahunga Ora (AKA the Retirement Commission) ranks below the FMA in the public "awareness" of financial regulators, with just 19% of respondents not ticking "huh?" in a survey conducted on behalf of the FMA. Strictly speaking, the Retirement Commission doesn’t regulate anything but could be classed as something of a regulatory influencer.Q: Who is the FMA?A: The sec...

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