My precious: digging into TVNZ and Vodafone’s One brand battle

My precious: digging into TVNZ and Vodafone’s One brand battle
Bodo Lang said TVNZ spent decades building its brand and would be concerned about any impact to it. (Image: Vodafone NZ/TVNZ)
Ben Moore
Although Lord of the Rings references are always trite here in Middle Earth, it’s hard to shy away from them when two teams are battling over One brand, each hoisting ring-like logos as their banner.Unlike fantasy fiction, there is no neat ’good and evil’ in the case of TVNZ v Vodafone New Zealand, just a milieu of trademark legalities, cultural cachet and corporate hopes.Bodo Lang, an associate professor of marketing at the University of Auckland, predicted that TVNZ would have concerns when the rebrand was first announced in...

More Law & Regulation

AG flays Callaghan over conflicts in Manaaki probe
Law & Regulation

AG flays Callaghan over conflicts in Manaaki probe

Multiple failings identified in Callaghan's approach to controversial due diligence.

ComCom: Is it time to deregulate fibre broadband?
Markets

ComCom: Is it time to deregulate fibre broadband?

The review is the first under a new regulatory regime.

Action to remove Happy Valley as registered entity to begin
Finance

Action to remove Happy Valley as registered entity to begin

It comes after its last director quit on Friday.

Riley Kennedy 06 Dec 2023