Skinny’s AI clone ambassador may test legal grey areas

Skinny, a brand of Spark, has launched a competition to find someone who will let the telco use their digital twin as a brand ambassador. (Image: Getty)

Ben Moore

Mon, 18 Nov 2024

Skinny’s plans to digitally clone someone to become its “AI brand ambassador” may end up testing new legal waters.The Spark-owned telco brand will create an AI clone of one of its customers to use in promotional materials.The search for someone to clone is being marketed as a competition, calling for people to submit videos of themselves reading a script, from which a winner will be selected.The winner will receive $10,296 in Skinny Mobile credit and a talent fee, in exchange for two days of recording and signing a contract co...

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