Stuff pulls pin, ending big media companies' joint ad-buying business

Stuff pulls pin, ending big media companies' joint ad-buying business
Paul McBeth
By Paul McBeth and Pattrick Smellie Aug. 20 (BusinessDesk) - A four-way automated advertising collaboration between the country's largest media companies is being wound up after one of the four - Australian-owned Stuff - pulled the pin on its involvement as part of a strategic review of its operations under new owner Nine Entertainment. The formerly Fairfax Media-owned Stuff is a partner in the KPEX 'programmatic' ad-buying platform that was established in 2015 with New Zealand's three other large media organisations: TVNZ, Mediaworks, an...

More Services

A box of unopened mail for a Xmas gift. What could go wrong?
Services

A box of unopened mail for a Xmas gift. What could go wrong?

Mystery packages popular in the US, but things can quickly go from fun to weird.

Creative solutions needed to keep NZ workers
Economy

Creative solutions needed to keep NZ workers

Robert Walters sees talent migration potentially getting worse in 2025.

‘Battle-hardened’ Trade Window eyes growth
Markets

‘Battle-hardened’ Trade Window eyes growth

The customs software minnow has weathered the storm. What next?

Pattrick Smellie 21 Nov 2024
Crimson big enough for ASX IPO: Beaton
Finance

Crimson big enough for ASX IPO: Beaton

A US market listing at a greater scale looks more likely.

Pattrick Smellie 06 Nov 2024