Stuff pulls pin, ending big media companies' joint ad-buying business

Tue, 20 Aug 2019

By Paul McBeth and Pattrick Smellie Aug. 20 (BusinessDesk) - A four-way automated advertising collaboration between the country's largest media companies is being wound up after one of the four - Australian-owned Stuff - pulled the pin on its involvement as part of a strategic review of its operations under new owner Nine Entertainment. The formerly Fairfax Media-owned Stuff is a partner in the KPEX 'programmatic' ad-buying platform that was established in 2015 with New Zealand's three other large media organisations: TVNZ, Mediaworks, an...

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Stuff pulls pin, ending big media companies' joint ad-buying business

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