Ecotricity says the brand and solar are still on the rise as Genesis rethinks brand strategy

Ecotricity says the brand and solar are still on the rise as Genesis rethinks brand strategy
Commercial solar is outstripping residential growth, Ecotricity says. (Image: NZME)
Ian Llewellyn
Niche electricity retailer Ecotricity will remain as a brand aimed at solar customers as its owner, Genesis, consolidates its three retail brands, Genesis, Frank and Ecotricity, into a single, unified Genesis brand.In June, Genesis said it was consolidating to reduce duplication and complexity across customer service, technology platforms and back-office functions.(Source: Electricity Authority)Genesis was the largest retailer in the country until Mercury bought Trustpower’s retail base. The four major generators are also the four major r...

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