Ecotricity says the brand and solar are still on the rise as Genesis rethinks brand strategy

Commercial solar is outstripping residential growth, Ecotricity says. (Image: NZME)

Thu, 03 Jul 2025

Niche electricity retailer Ecotricity will remain as a brand aimed at solar customers as its owner, Genesis, consolidates its three retail brands, Genesis, Frank and Ecotricity, into a single, unified Genesis brand.In June, Genesis said it was consolidating to reduce duplication and complexity across customer service, technology platforms and back-office functions.(Source: Electricity Authority)Genesis was the largest retailer in the country until Mercury bought Trustpower’s retail base. The four major generators are also the four major r...

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