Excellent raises $2m to help firms treat staff like customers

Excellent's founder and chief executive, Samantha Gadd, with co-founder and chief growth officer Jenny Busing. (Photo: Excellent)

Dan Brunskill

Thu, 08 Sep 2022

New Zealand-based human resources platform Excellent has raised $2 million in a seed funding round led by Blackbird Aotearoa. Excellent described itself as a platform that was “spearheading the employee experience movement through learning, community, and accreditation”.The company was founded by Samantha Gadd, who also founded human relations (HR) consultancy Humankind, and Level Up deputy chair Jenny Busing.Employee experience design – or ‘EX design’ for short – is an inward-facing equivalent to user o...

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