Frank Energy pulls ad after complaints about body shaming

The 30-second ad was removed from air after Frank Energy received negative feedback about it. (Image: Supplied)

Fri, 06 Sep 2024

Genesis-owned power company Frank Energy has pulled a TV ad that featured a woman in a hazmat suit shaving the backs of bald men after viewers complained it made fun of men with specific body characteristics.The Frank Energy (formerly Energy Online) television ad shows bald men in a laboratory setting having the hair on their backs shaved by a woman wearing a hazmat suit to compare whether cheaper power is as effective as expensive power. A man wearing a Frank Energy logo costume watches the experiment. He can be heard saying, “Yuck&...

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