Sky confident its advertising income will continue to grow

Sophie Moloney believes Sky is undervalued by investors. (Image: Sky)

Thu, 22 Feb 2024

Sky chief executive Sophie Moloney believes the company will continue to defy the advertising downturn over the next six months, with a series of new ad initiatives planned.The satellite TV, streaming and broadband provider's advertising revenue increased by 12% year on year in the six months to Dec 31, which contributed to 3.7% overall revenue growth and a 10.5% rise in net post-tax profit to $29 million.Sky formed partnerships with the likes of Uber and Temu during its Rugby World Cup coverage late last year, boosting the ad numbers, and...

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