Spark launches ‘cost-effective’ AI clone ad campaign for Skinny

Liz Wright and her digital clone that will feature in Skinny's marketing for the next two years. (Image: Spark)

Mon, 03 Mar 2025

Spark is expecting to save on marketing costs with its new campaign for budget brand Skinny by using an artificial intelligence digital replica of a human.Skinny’s artificial intelligence (AI) clone brand ambassador, which Spark claims is the first of its kind in the world, hit the airwaves today in a short commercial that will play on television and online.Liz Wright, a 64-year-old Bay of Islands resident, was selected to have her likeness used for the clone in exchange for a lifetime of credit on her Skinny account, as well as talent an...

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