Xero is pushing GenAI onto productivity plateau

Xero tech research general manager James Bergin says it’s important to focus on AI the adjective, rather than AI the noun. (Image: Xero)

Ben Moore

Tue, 09 Jul 2024

Xero was founded on technological innovation. It was a frontrunner in the shift toward a cloud-based approach to software that became dominant in the following years.In 2022, the company’s chief technology officer at the time described artificial intelligence (AI) as “one of the best current sources of innovation” for the company.The company has taken the first step into generative AI (GenAI) waters with a new AI assistant called Just Ask Xero (Jax) that can spin up or change invoices at a user’s request.Jax is also push...

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