Xero's new four-plan structure boosts Morgan Stanley's outlook

Xero chief executive Sukhinder Singh Cassidy says the plan changes are less confusing. (Image: Xero)

Mon, 15 Jul 2024

Xero’s move to increase its prices could boost average revenue per user by 8%, Morgan Stanley analysts say. The most important features of the software-as-a-service cloud accounting firm’s 2024 result were increases in average revenue per user (ARPU) for international and Australasian customers of 17% and 11%, respectively, they said in a research note. Recently announced price increases and new plans for Australian and New Zealand users could underpin another lift in ARPU. Critically, Morgan Stanley analysts said, ch...

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