McDonald's invests $5.4 million in NZX-listed Plexure

Mon, 01 Apr 2019

By Jenny Ruth April 2 (BusinessDesk) - Fast-food multi-national McDonald’s is spending $5.4 million on a 9.9 percent stake in NZX-listed technology minnow Plexure after being a customer off and on since at least 2012. McDonald’s says this is its first-ever investment in a mobile app vendor and follows its recent announcement that it is buying Dynamic Yield, a decision-engine and personalisation company based in Israel and New York. McDonald’s says its investment in Plexure will provide it with enhanced access to Plexure’s technology in...

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