A fantastic creative vein runs through NZ

Troy Ruhanen, chief executive of New York ad giant TBWA. (Image: Supplied)

Fri, 17 Feb 2023

To most people in the advertising industry, the Super Bowl’s commercial breaks showcase the very best creative work in the world. This year, however, Troy Ruhanen, chief executive of New York ad giant TBWA, wasn’t that impressed.“The work was good, but not great,” the industry heavyweight said. “There wasn’t much that stood out for all the investment dollars.“They’re all a bit tricked up right now. They’re always like, ‘Let’s use a celebrity', or, ‘Let’s use...

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