Advertising spend to hit US$1 trillion milestone a year early

Advertising spend around the world has surged. (Image: Neil Reid)

Mon, 09 Dec 2024

Global advertising spending will surpass US$1 trillion in 2024, one year earlier than previously expected, according to a forecast from media investment group GroupM. GroupM, a unit of advertising giant WPP, had forecast in June that global ad spending would hit US$1 trillion (NZ$1.7t) in 2025. That, too, marked an acceleration from an earlier prediction that it would reach that figure in 2026.The new forecast projects that global ad revenue will increase 9.5% over the course of 2024, up from its previous estimate of 7.8%, as major ad sell...

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